Blend Cookie Policy

1. Introduction

This Cookie Policy explains how BlendHQ, Inc., a Delaware corporation doing business as Blend ("Blend," "we," "us," or "our"), uses cookies and similar technologies on our corporate website at www.blendx.com and any subdomains we operate (the "Site"). It should be read together with our Privacy Policy, which describes our broader privacy practices.

2. What Are Cookies and Similar Technologies

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to improve efficiency, and to provide information to site owners. Similar technologies include pixels (small transparent images used to measure page views and email or ad engagement), local storage, and software development kits. In this Policy we refer to all of these technologies as "cookies."

3. Categories of Cookies We Use

A. Strictly Necessary Cookies

These cookies are required to operate the Site and provide basic functionality such as session management, security, and load balancing. They cannot be switched off in our systems. You can set your browser to block them, but some parts of the Site may not function.

B. Performance and Analytics Cookies

These technologies help us understand how Visitors use the Site so we can measure and improve performance. The providers configured for the Site are:

• PostHog: optional product analytics. PostHog is currently paused and does not load or collect events on the Site pending a future consent design.
• Vercel Analytics: privacy-focused, aggregate web analytics that measures page performance and traffic. Vercel Analytics does not use client-side cookies to track Visitors across sites.
• Umami Cloud: cookie-free web analytics used on ordinary Site pages other than /szengage to measure traffic, campaigns, and visitor behavior. Umami also provides sampled session replays and heatmaps that may capture visible page content, clicks, scrolling, navigation, and form interactions. Input values are masked, and Umami does not perform cross-site tracking.

C. Advertising and Targeting Cookies

We and third-party advertising partners (including Google, Meta, and LinkedIn) may use cookies and pixels to deliver advertising relevant to you on other websites and platforms and to measure the effectiveness of our campaigns. Under the California Consumer Privacy Act ("CCPA"), the use of these cookies may constitute "Sharing" of personal information for cross-context behavioral advertising. Our Privacy Policy describes your right to opt out of this Sharing.

4. How to Manage Cookies

• Browser settings: most browsers let you refuse or delete cookies. Instructions are typically found under the browser’s "Settings," "Privacy," or "Preferences" menus. Blocking strictly necessary cookies may affect Site functionality.
• Global Privacy Control (GPC): we honor opt-out preference signals such as GPC sent by your browser as an opt-out of "Sharing" for cross-context behavioral advertising on browsers from which the signal is received.
• Industry opt-outs: you can opt out of interest-based advertising from participating companies through the Digital Advertising Alliance at optout.aboutads.info and the Network Advertising Initiative at optout.networkadvertising.org.

5. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the technologies we use or applicable legal requirements. The effective date above indicates when this Policy was last revised.

6. Contact Us

If you have questions about this Cookie Policy or our use of cookies, contact us at [email protected].