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Legal
Effective Date: November 5, 2025
This Privacy Policy ("Policy") describes how BlendHQ, Inc., a Delaware corporation doing business as Blend ("Blend," "we," "us," or "our"), collects, uses, discloses, and protects personal information. This Policy applies to our corporate website at www.blendx.com and any subdomains we operate (the "Site"), our software-as-a-service platform and related applications (collectively, the "Services"), and our other interactions with you, such as customer support, sales communications, and marketing.
Blend serves business customers in the fitness and wellness industry. We act in two distinct roles depending on the personal information at issue. To make those roles clear, this Policy is organized into three parts:
By accessing or using the Site or the Services, you acknowledge that you have read this Policy. The Services and the Site are intended for users in the United States; we do not target the Services or the Site to individuals located in the European Economic Area, the United Kingdom, or Switzerland.
“Customer” means any business entity that subscribes to and uses the Services pursuant to a master subscription agreement, order form, or other written agreement with Blend.
“User” means an individual whose personal information we process on behalf of a Customer, including a Customer’s employees, contractors, members, clients, and other authorized end users of the Services.
“Visitor” means an individual who interacts with the Site, our marketing channels, our sales team, or our customer support team in a capacity other than as a User.
“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. “Personal Information” does not include de-identified, aggregated, or publicly available information.
“Sale” and “Sharing” have the meanings set forth in the California Consumer Privacy Act, as amended (the “CCPA”). “Sharing” refers to disclosing Personal Information to a third party for cross-context behavioral advertising.
“Sensitive Personal Information” has the meaning given by applicable U.S. state privacy laws and includes categories such as government identifiers, precise geolocation, account login credentials, and racial or ethnic origin.
This Part I applies to Personal Information we process on behalf of our Customers in our role as a “Service Provider” under the CCPA, a “Processor” under other U.S. state privacy laws, or in a comparable role under other applicable law.
When we provide the Services to a Customer, the Customer determines what Personal Information is submitted to the Services and how that Personal Information is used. We process that Personal Information solely on the Customer’s documented instructions and as permitted by our agreement with the Customer. Depending on how a Customer configures the Services, we may process the following categories of Personal Information about Users:
We do not process special categories of data such as protected health information subject to HIPAA, payment card account numbers stored outside our payment processors, biometric identifiers, or sensitive health, fitness, or biometric measurements, and Customers are contractually prohibited from submitting such data to the Services without our prior written consent.
Our use of User Personal Information is limited to performing our obligations to the Customer and the following permitted business purposes:
We do not “Sell” or “Share” (as defined by the CCPA) Personal Information that we process on behalf of our Customers, and we do not use that Personal Information for our own marketing or advertising purposes or to build profiles for purposes other than providing the Services.
The Services include functionality that allows Customers to send SMS and text messages to their Users. When a Customer uses that functionality:
Our Customers are independently responsible for their own privacy practices and for providing notice to Users and obtaining any required consents regarding the collection and use of Personal Information through the Services. If you are a User and wish to exercise a privacy right with respect to information processed through the Services (such as a right to access, correct, delete, or opt out), you must submit your request directly to the Customer with which you have a relationship.
As a Service Provider/Processor, Blend is contractually and legally required to act only on the verified instructions of the applicable Customer. If we receive a User request directly, we will refer the request to the Customer and may notify the User of that referral.
This Part II applies to Personal Information that Blend collects and processes for its own business purposes, such as marketing our Services, managing our Site, communicating with prospective and current Customers, and administering Customer accounts. With respect to this information, Blend is a “Business” under the CCPA and a “Controller” under other U.S. state privacy laws.
We use Personal Information collected as a Business for the following purposes:
From time to time, Blend may use SMS or text messaging to communicate with Customer administrators, prospective Customers who have given prior express written consent, and event attendees. Any such messages are governed by the Blend SMS Terms posted at www.blendx.com. We will obtain consent as required by law before sending marketing text messages, and recipients can opt out at any time by replying STOP.
We disclose Personal Information to the following categories of recipients:
We do not sell Personal Information for monetary consideration. We do “Share” online identifiers for cross-context behavioral advertising as described above.
The categories of Sensitive Personal Information we collect are limited to the following:
We do not collect or use Sensitive Personal Information to infer characteristics about you, and we do not use Sensitive Personal Information for purposes that would trigger a “right to limit” under applicable law. Blend does not collect protected health information subject to HIPAA, biometric identifiers, genetic information, precise GPS-level geolocation, or health, fitness, or biometric measurements.
The Site and the Services are not directed to children, and we do not knowingly collect Personal Information directly from children under the age of 16. If you are a parent or legal guardian and you believe we have collected Personal Information from your child, please contact us at legal@blendx.com and we will take appropriate steps to delete that information. We do not knowingly engage in targeted advertising to, sell the Personal Information of, or share the Personal Information of, consumers under the age of 16.
We and our service providers use the following categories of cookies and similar technologies on the Site:
You can manage cookie preferences at any time by clicking “Cookie Preferences” or “Do Not Sell or Share My Personal Information” in the Site footer, or by adjusting your browser settings. We honor opt-out preference signals such as the Global Privacy Control (GPC) sent by your browser as an opt-out of “Sharing” for cross-context behavioral advertising on browsers from which the signal is received.
Depending on your state of residence, you may have one or more of the following rights with respect to Personal Information that Blend processes about you as a Business:
These rights are subject to verification and to exceptions set out in applicable state law. We will respond to verifiable requests within the time period required by the applicable state law (generally 45 days, subject to extensions where permitted).
To submit an access, correction, deletion, or portability request, please email us at legal@blendx.com with the subject line “Privacy Rights Request” and include sufficient information for us to verify your identity, the state in which you reside, and the nature of your request. We will not disclose Personal Information in response to a request we cannot verify.
To opt out of Sharing for cross-context behavioral advertising and to manage cookie preferences, please click “Do Not Sell or Share My Personal Information” in the Site footer. We also honor the Global Privacy Control (GPC) signal as described above.
If we deny your request in whole or in part, you may appeal our decision by replying to our response or by emailing us at legal@blendx.com with the subject line “Privacy Rights Appeal.” We will respond to your appeal within the time required by applicable law.
You may use an authorized agent to submit a privacy rights request on your behalf. The agent must provide us with a written, signed authorization from you, or proof of power of attorney. We may require you to verify your own identity directly with us or to confirm directly that you authorized the agent.
California Civil Code Section 1798.83 permits California residents to request certain information regarding disclosures to third parties for direct marketing purposes. To make such a request, please email legal@blendx.com.
We maintain commercially reasonable administrative, technical, and physical safeguards designed to protect Personal Information from unauthorized access, use, alteration, loss, or disclosure. No security measure, however, is perfect, and we cannot guarantee the absolute security of Personal Information.
We retain Personal Information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to provide the Services, comply with legal, accounting, and reporting obligations, resolve disputes, and enforce our agreements. The specific retention period for each category of Personal Information depends on factors including:
Personal Information processed on behalf of Customers is retained in accordance with the Customer’s instructions and the parties’ written agreement.
The Site may contain links to third-party websites, services, or applications, including those operated by our payment processors and advertising partners. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy notices and terms of any third party before providing Personal Information to it.
We may update this Policy from time to time. When we do, we will post the updated Policy on the Site and update the “Effective Date” above. If we make material changes, we will provide additional notice as required by applicable law. Your continued use of the Site or the Services after the Effective Date constitutes your acknowledgment of the updated Policy to the extent permitted by law.
If you have questions about this Policy or our privacy practices, please contact us at:
BlendHQ, Inc.
Attn: Legal
8 The Green, STE B
Dover, DE 19901
United States
Email: legal@blendx.com